Creative Direction · Photography · Production
Production& Creative Direction
for Fashion
Creative direction, photography and full production for fashion campaigns & lookbooks.
From the first concept to the final images.
— Studio
Campaigns and lookbooks,directed, shot and produced.
Studio Bernas is a creative direction and production practice founded by Maciej Bernas. We work with fashion, lingerie and bridal houses, shaping the visual language that defines them across every surface.
Creative direction, photography, production and post live under one roof. We think in systems, not single images — the concept, the shoot and the final selection are all authored here.
— Selected Work
Index, 2018 / 2026
Campaigns, editorials and visual systems for fashion houses across Europe.
— Services
Campaigns & lookbooks.One authorship.
- 01
Fashion Campaigns
Creative direction, photography and full production for seasonal and brand campaigns.
- 02
Lookbooks
Full collection lookbooks with consistent lighting, clear silhouettes and careful attention to fabric and detail.
- 03
Creative Direction
End-to-end ownership of how a brand looks, feels and is read.
- 04
Photography
Campaign and lookbook photography shot in-house, by the same hand that directs.
- 05
Visual Identity Systems
Image grammar, colour, typography and tone / codified for consistency.
- 06
Full Production & Post
Stills and film end to end: set design and scenography, props, location and studio build-outs, crew, lighting, casting, styling, retouching and post.
— Process
A method, repeated quietly.
Brand Analysis
Audit, positioning, references. We map where the brand stands and where it can go.
Concept & Visual Language
Mood, palette, image grammar. The system before the shoot.
Production & Shoot
Casting, location, styling, light. Every decision serves the concept.
Post & Delivery
Selection, retouching, final assets and guidelines for every channel.
- Campaigns.
- Lookbooks.
- Seasonal collaborations.
Available for individual campaigns, full collection lookbooks and ongoing seasonal collaborations. Inquiries are reviewed personally by Maciej Bernas.