Beauty portrait with a pink flower, visible eyes and softly finished skin

STUDIO BERNAS /

VISUAL LAB

Campaign extensions, AI imagery and motion.

We use AI to turn your images or a Studio Bernas shoot into new imagery and short films that stay true to your campaign.

Original concepts. Professional, hands-on Photoshop retouching.

— Creative approach

From concept to campaign

We can work from existing product photographs or photograph your collection in our studio. From there, we build a campaign or lookbook. We can also develop an existing shoot into new images and further campaign stories.

01

New chapters for an existing campaign

We use AI to develop campaign, lookbook and product photography into new scenes and stories. The collection and your brand's visual language remain consistent across the new work.

02

A new campaign or lookbook

We shape the creative direction and use AI to build a cohesive image series around your collection. We can photograph the products in our studio or work from imagery supplied by your brand.

We work remotely — from the brief and concept presentation through to approval and final delivery.

Visual Lab / 01 — Product to campaign

From product
to campaign.

A new context for your collection. We develop product imagery and existing shoots into additional campaign images and video.

01 / Bridal — lace outdoors

A direction for the collection.

01Lace dress — back view
02Silhouette in the studio
03Warm landscape and natural gesture

Three images presenting a developed visual direction for a bridal collection.

Demonstration concept. Cut and lace details differ between the images.

02 / Footwear

Product in context.

Form, texture and styling. A pairing that shows the product on its own and in use.

Free Visual Check

What could we create from your images?

Send us a link to your product or collection. We’ll prepare a short assessment and several creative directions we could develop together.

Start with a Visual Check

Visual Lab / Jewellery

From packshots to a cohesive jewellery catalogue.

— Studio portfolio

Selected work by Studio Bernas

Beauty / Blue II / Beauty editorial
Beauty / Blue IIStudio photograph

Beauty editorial

eobuwie / Joy / eobuwie.pl advertising campaign
eobuwie / JoyStudio photograph

eobuwie.pl advertising campaign

Bridal / Mykonos / Bridal collection photography
Bridal / MykonosStudio photograph

Bridal collection photography

Generation is only the beginning.

The quality of the final image comes from photographic experience, creative direction and precise post-production. We work on each selected image individually in Photoshop, refining composition, light, colour and detail while maintaining consistency across the series.

— Process

How we work

  1. 01

    Brief and concept

  2. 02

    AI image creation

  3. 03

    Hand retouching and approval

  4. 04

    Final delivery

— Ways to work

Four ways to work with Visual Lab.

01

VISUAL SPRINT

from €1,500

A focused project

A focused production for one product, idea or communication need. A considered starting point for a smaller launch, creative test or first collaboration.

02

CAMPAIGN EXTENSION

from €3,000

Extend an existing campaign

We turn existing campaign photography, products and visual language into new imagery and motion for further channels and stages of communication.

03

VISUAL LAUNCH

from €6,000

A new campaign or lookbook

A larger creative production for a new collection, product or launch, shaped into one coherent visual world across the required digital touchpoints.

04

ONGOING VISUAL PRODUCTION

Custom pricing

Ongoing collaboration

Reserved creative and production capacity for brands that need carefully crafted visual content across upcoming launches, paid campaigns and social communication.

Each scope is agreed individually. Product photography is specified in the proposal; new shoots and larger productions are quoted separately.

Start a project↓

— FREE VISUAL CHECK

Not sure what more you can get from your existing campaign?

Send us your campaign, lookbook, product page or website. We’ll review what you already have and show you how it could be extended into new imagery, motion and digital assets — while keeping the original visual direction intact.

You’ll get:

  • A short assessment of what can be developed
  • The strongest source materials to work from
  • 2–3 possible creative directions
  • The Visual Lab format that fits best
  • An indicative budget range

Free. No obligation.

Usually within two business days.

Free Visual Check is an assessment only — no free final AI imagery or retouching.

Ready to discuss your next visual project?

Tell us what you are planning and where your brand needs to go next.

contact@maciejbernas.com